MKT 201 – Introduction to Marketing
| Subject: Marketing | Term: 2025 Fall | Session: Regular Academic Session |
| Days: – | Start Time: – | End Time: – |
| Section: D01 | Start Date: 8/20/25 | End Date: 12/16/25 |
| Class Number: 61601 | Catalog Number: 201 | Credit Units: 3 |
Instructor: Taylor, Shontae N
Description:
(3 credits) Prerequisite/s: BUS 100. Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Lecture 3 hours per week.
| Class Stat: Active | Enrollment stat: Open |
| Virtual Classroom | |